👋 Hi, I’m Lucy. At We Complement, we like to keep an eye on the less-talked-about corners of investment conversations, especially when clients are exploring passions outside the platform.
This month? It’s coins.
And not just any coins – rare, historic, and highly collectable coins that are attracting attention as both personal heirlooms and alternative assets.
So, should planners take it seriously? Here’s what you need to know when a client wants to talk sovereigns and silver instead of stocks and shares.
💰 Why Coins Are Gaining Traction in 2025
✅ Tangible value – Coins are physical assets with intrinsic metal content and historic or cultural significance. Clients like that they’re real, portable, and often beautiful.
✅ Portfolio diversification – The coin market doesn’t move in sync with equities, which can make it an appealing hedge in volatile markets.
✅ Generational appeal – Coins often carry a story, making them attractive for legacy planning or gifting strategies.
✅ Rising interest – 2025 is seeing increased demand for rare UK coins, especially with collectors eyeing undervalued editions from the late 20th century and post-monarchy transitions.
✅ Tax perks – Certain UK coins (e.g. legal tender gold sovereigns and Britannias) are exempt from Capital Gains Tax.
⚠️ Things to Flag with Clients Before They Dive In
Not all coins are created equal: Just because it’s old or gold doesn’t make it valuable. Rarity, demand, condition, and provenance matter most.
It’s a specialist market: Liquidity can be limited, and pricing is influenced by collectors, not markets.
Risk of forgeries: Authentication and trusted dealers are non-negotiable, especially in the online marketplace.
Storage and insurance: Coins may need secure vaulting, and premiums can add up.
Sentiment vs strategy: Many clients buy coins because they love them. That’s fine, but it should be treated as a passion investment, not a guaranteed growth vehicle.
🧠 What Planners Should Keep in Mind
Know the tax angles: Gold bullion coins that are UK legal tender are CGT-free. That’s worth factoring into planning conversations.
Ask about intent: Is the client building a collection for fun, or as part of a long-term portfolio? The answer changes the advice.
Encourage slow starts: As with any alternative investment, starting small and learning from experts is a safer route in.
🔎 Want to go deeper? Here are some useful reads:
Investing in Coins: Why 2025 is the Year to Buy
Top 5 Rare Coins to Watch in 2025
Collectable Coins in the UK: 2025 Guide
Ultimate Guide to Coin Collections UK
📌 Summary for Financial Planners
Coins can be a compelling addition for clients who value history, physical assets, and tax efficiency. But as with art or wine, passion can blur investment judgment. Help clients approach coin collecting with clear eyes and the right questions.
📩 Want to explore how we support advice firms with niche client conversations like this one? Let’s chat.