This year has not been short on change. Global uncertainty, shifting markets, regulatory pressure, and evolving client expectations all shaped the reality of financial advice in 2025. But beyond the headlines, what really stood out to us were the quieter shifts. The way firms worked, the questions advisers asked, and the growing focus on doing the right thing first time.

Rather than offering predictions for next year, we wanted to reflect on this one. Not from a distance, but from inside the advice journey. Here are some of the moments and themes that stood out to our team.

Industry commentary this year highlighted how geopolitical change, interest rate movement, inflation pressure and rapid advances in technology all fed into advice conversations in very real ways . What we saw echoed that, but with a strong human layer on top.

 

What stood out to us this year

Paul Kenworthy

One of the biggest shifts I noticed this year was how suitability stopped being treated as a box-ticking exercise. Advisers were more willing to pause and challenge their own thinking, especially where risk, objectives, or product alignment were not as clear as they first appeared.

There was less defensiveness and more curiosity. More conversations that started with “does this really make sense for the client?” rather than “will this pass QA?”. That feels like real progress.

It also felt like firms were becoming more aware that consistency matters, not just across files, but across advisers. That awareness alone changes behaviours, and it is something I hope continues into next year.

 

Hannah Keane

For me, 2025 was the year Consumer Duty truly landed in practice. Not perfectly, and not without challenge, but it moved from being something people talked about to something firms actively worked through.

Advice discussions became more outcome focused. There was a noticeable shift away from explaining products and towards explaining rationale in a way clients could genuinely understand.

What stood out most was the number of advisers who wanted their advice to stand up, not just to scrutiny, but to time. That mindset shift, from compliance driven to client driven, is subtle but powerful.

 

Nicola Porter

From an operations and data perspective, this year highlighted how much the advice journey matters as a whole. Not just the advice itself, but how information is gathered, stored, revisited, and used.

We saw firms paying more attention to the quality of their data, how handovers worked, and where friction existed for clients. That is not glamorous work, but it makes an enormous difference.

When data flows properly and processes are clear, advisers get time back and clients feel more supported. The firms that leaned into that this year felt calmer, more controlled, and more confident in their advice delivery.

 

Lucy Wylde

This year really highlighted how much advisers value clarity. I saw more willingness to slow down and sense-check advice before it went out, especially where client circumstances were complex or evolving. There was less reliance on assumptions and more emphasis on making sure the logic genuinely stacked up. What stood out most was how collaborative the process became. When advisers, consultants, and teams work openly together, the advice is stronger, clearer, and far more defensible for everyone involved.

 

Claire Robertson DipPFS Certs CII (MP/ER)

What stood out to me was how open advisers became about pressure. Capacity, time, regulatory expectation, and client need all pulling in different directions.

Instead of pushing through at all costs, more advisers were willing to say when something did not sit right, or when they needed another perspective. That honesty leads to better advice.

I also noticed a growing respect for structured thinking. Clear objectives, clearer rationale, and fewer assumptions. It made collaboration easier and outcomes stronger for everyone involved.

 

The bigger picture

Industry reviews of 2025 highlighted how economic uncertainty, political change, interest rate movement and technology trends shaped planning decisions throughout the year . We saw that play out daily, but always through a human lens.

Clients wanted reassurance, not predictions. Advisers wanted confidence, not complexity. Firms wanted advice that felt robust, fair, and defensible without losing its personal touch.

What gave us confidence was not that everything was solved, but that conversations improved. Questions became better. Processes became more intentional. And advice became more considered.

 

Looking ahead, quietly

As we head into the Christmas break, we are not rushing to label next year as transformational. Instead, we are hopeful.

Hopeful that the focus on advice quality continues. That clarity keeps winning over speed. And that firms keep choosing structure and integrity over shortcuts.

To everyone we have worked alongside this year, thank you for the trust, the openness, and the conversations. We hope the next few weeks bring proper rest and a chance to switch off.

If any of these reflections resonate with what you have seen this year, we would genuinely love to hear your perspective. No pitch, just people who care about financial advice.

Wishing you a calm end to the year and a steady start to the next.