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Before you recruit, ask yourself one question.

By
Team We Complement

Advice & Suitability

When an advice firm starts to feel stretched, the obvious answer is often:

“We need another paraplanner.”

And sometimes, that’s exactly the right decision.

But before you start writing the job description, I think there’s one question worth asking…

What problem are we actually trying to solve?

Because needing more support doesn’t always mean needing another permanent employee.

Recruitment is a big investment. Not just financially, but in the time it takes to advertise, interview, wait out a notice period, onboard someone and help them get up to speed.

We know that first-hand. We’ve been recruiting ourselves recently, and finding experienced paraplanners isn’t always quick or straightforward. Even when you find the right person, there’s still a notice period to work through and time spent helping them settle into the business.

That’s not a reason not to recruit.

It’s simply a reminder that recruitment solves one problem, but it isn’t the answer to every problem.

 

Is it really a capacity issue?

Perhaps the business has grown and there genuinely aren’t enough hours in the day.

If that’s the case, recruiting may well be the right decision.

But sometimes the pressure is temporary.

It might be tax year end.

It might be a maternity leave.

It might be someone handing in their notice.

It might be an unexpected increase in new business.

Or it might simply be that the team needs a bit of breathing space while recruitment is underway.

They’re all slightly different situations, and they don’t necessarily need the same solution.

 

Or is something else causing the pressure?

Sometimes a team feels overloaded because the workload has increased.

Sometimes it’s because the process around the work has become inefficient.

Cases bounce backwards and forwards because something is missing.

Reports sit waiting for approval.

Advisers spend time chasing updates.

Paraplanners end up doing work that could sit elsewhere in the process.

Adding another person might ease the pressure.

But it might not solve what’s creating it.

 

Do you need another person, or different capability?

One of the things I’ve noticed over the past couple of years is that the support advice firms need has become much broader.

It isn’t always about writing another suitability report.

Sometimes it’s an experienced technical sounding board.

Sometimes it’s implementation support.

Sometimes it’s help with annual reviews.

Sometimes it’s improving workflows.

Sometimes it’s simply having extra capacity available when things get busy.

They’re all different challenges, but it’s easy to bundle them together under one sentence:

“We need another paraplanner.”

 

It doesn’t have to be in-house or outsourced

I think this is where the conversation is changing.

The firms we work with aren’t choosing between an in-house team and outsourced support.

Many have both.

They recruit because they want to invest in their business long term.

They bring in external support because they need flexibility, specialist experience or extra capacity while they continue to grow.

One doesn’t replace the other.

Often, they complement each other.

For me, that’s probably the biggest shift I’ve seen over the last few years.

Outsourcing isn’t just about filling a gap anymore.

It’s about giving firms access to capability exactly when they need it.

If your firm suddenly became 30% busier tomorrow, what would your first instinct be?

Would you recruit?

Would you improve your processes?

Or would you bring in some external support while you worked out the best long-term solution?

I’d be genuinely interested to hear how other firms approach it.

For firms weighing up their options, it can help to look at the wider picture rather than treating recruitment as the only answer. That might mean bringing in outsourced paraplanning support for extra capacity, reviewing where process improvements could remove pressure, or using external support for areas such as annual planning reviews while the in-house team focuses on the work that needs their attention most. The right solution will be different for every firm, but having more than one option usually makes it easier to respond without rushing into the wrong decision.

Over the past few weeks, I’ve noticed a real shift in the conversations happening around AI.

Not that long ago, people were asking what it might be able to do.

Now they’re talking about what it’s already doing.

People are comparing different tools, sharing how much time they’ve saved and swapping ideas on everything from meeting notes and task creation to document generation and form filling.

I found myself reading one of those discussions this week and it really got me thinking.

Interestingly, nobody was talking about replacing advisers.

Or technical judgement.

Or suitability.

Instead, they were talking about saving time.

That felt significant.

Because maybe we’ve been asking the wrong question.

Rather than asking whether AI can produce a document, perhaps we should be asking what becomes more valuable once producing the document takes less time.

That thought stayed with me throughout the week, particularly because of the conversations I was having with advice firms.

One firm got in touch on a Friday. We met on the Monday, agreed everything by Wednesday, completed the onboarding on Thursday and had them ready to send work by Friday. They needed support quickly, but they also wanted a provider willing to fit around the way they already worked, rather than asking them to adopt someone else’s templates and processes.

Another firm wasn’t in a hurry at all. They wanted another conversation, more technical information and time to complete their own due diligence before making a decision.

One of our existing clients asked what the maximum level of support we could provide over the next six months would be as their business continues to grow.

Another firm asked whether, once we’d completed the suitability report, we could also take ownership of implementing the advice across every case we worked on.

And one conversation stood out more than any other.

The firm already had an in-house team.

They weren’t looking to replace it.

They wanted experienced technical support around a less experienced team. People they could bounce ideas off, challenge difficult cases with and help develop confidence over time.

When I looked back over the week, something became obvious.

None of those conversations were really about report writing.

They were about confidence.

Ownership.

Consistency.

Experience.

They were about knowing there was someone there when capacity suddenly changed, when a complex case landed on the desk, or when another perspective would help strengthen a recommendation.

That feels like quite a significant shift.

For years, much of the conversation around outsourced support has centred on producing suitability reports.

Can you write the report?

How quickly can you turn it around?

How much does it cost?

Those questions still matter.

But increasingly, I’m hearing different ones.

Can you support our team?

Can you help us improve consistency?

Can you take ownership of implementation?

Can you strengthen our processes?

Can you adapt to the way our business already works?

They’re very different conversations.

And I don’t think many people would argue that technology is going to take more of the repetitive work off our desks over the next few years.

Personally, I think that’s a positive thing.

If technology can reduce the time spent formatting documents, moving information between systems or producing a first draft, it gives us more time to focus on the things that genuinely improve advice.

Technical judgement.

Critical thinking.

Supporting advisers.

Developing less experienced team members.

Improving operational consistency.

Strengthening the evidence behind recommendations.

Maybe that’s where the real value has always been.

For me, the more interesting question isn’t whether technology can produce a document.

It’s whether it can help firms produce better, more consistent advice.

Can it identify missing information before a case progresses?

Can it highlight inconsistencies that might otherwise be missed?

Can it strengthen the evidence behind a recommendation?

Can it give firms greater oversight across every case, rather than just the ones selected for review?

Those feel like much more valuable questions.

And I suspect they’re the conversations we’ll be having far more often over the next few years.

Technology will continue to evolve.

So will the way we all work.

But I don’t believe the future is about replacing people.

I think it’s about giving experienced professionals more time to do the things technology can’t.

To challenge.

To question.

To coach.

To improve.

And ultimately, to help firms deliver better advice.

I’d be really interested to hear your thoughts.

Has technology changed what you expect from suitability support, or has it simply changed where you think the real value now sits?

Further Reading

If you missed the first edition of Behind Better Advice, you can read it here:

Behind Better Advice

If you’d like to learn more about how we support financial planning firms with suitability consulting, annual reviews and operational support, you’ll find more information here:

Services

Why does every advice firm seem to have a different annual review process?

One of the things I enjoy most about my role is seeing how different advice firms operate behind the scenes.

Over the years, we’ve worked with firms of all shapes and sizes. Some have dedicated paraplanning teams. Some have one adviser doing almost everything. Others sit somewhere in the middle.

Recently, I came across a discussion between advisers that asked what sounded like a simple question:

“How do you collect client information before an annual review?”

The replies were fascinating.

Some firms send digital fact finds. Others rely on client portals. Some still post paper forms. Quite a few said they’d stopped asking clients to complete anything beforehand and simply update everything during the meeting instead.

There wasn’t a right answer.

There wasn’t even a common answer.

Everyone had developed a process that worked for their business, their clients and their team.

It made me realise something.

Perhaps the challenge isn’t finding the perfect annual review process.

Perhaps it’s recognising that every advice business is trying to solve a slightly different problem.

Annual reviews aren’t the difficult part

When people talk about annual reviews, they often picture the meeting itself or the suitability report that follows.

In reality, they’re only a small part of the overall process.

Long before an adviser sits down with a client, somebody has contacted them, arranged the meeting, gathered information, updated records, requested valuations and made sure everything is ready.

After the meeting, the work continues.

Recommendations need implementing.

Providers need chasing.

Platforms need updating.

Suitability reports need preparing.

Actions need recording.

Then, while all of that is happening, the day-to-day servicing doesn’t stop.

Client emails still arrive.

Withdrawal requests still need processing.

Addresses change.

Direct debits need amending.

New clients need onboarding.

It isn’t one task that consumes time.

It’s the accumulation of hundreds of smaller ones.

Why every firm looks different

Reading through that discussion, one thing became obvious.

The technology wasn’t really the issue.

Some firms had excellent systems.

Others preferred simpler processes.

Some had embraced automation.

Others deliberately hadn’t.

The common challenge wasn’t software.

It was people.

Clients don’t always complete forms.

Sometimes they don’t understand what’s being asked.

Sometimes they forget.

Sometimes they only remember something important once they’re sitting in front of their adviser.

That’s why there probably isn’t a single “best” annual review process.

Good firms build one that works for their clients, not somebody else’s.

What we’ve learnt

One of the biggest lessons we’ve learnt from working alongside advice firms is that structure matters far more than standardisation.

No two firms operate in exactly the same way.

Some want support preparing annual reviews.

Others want help managing implementation.

Some need somebody to own provider chasing and back-office updates.

Others are looking for support with onboarding, workflow design or simply making better use of their CRM.

Trying to force every business into the same process rarely works.

The best servicing models are built around the business, not the other way round.

Behind Better Advice

Over the coming months, I’ll be sharing a series called Behind Better Advice.

Each edition will look at a real project we’ve worked on (anonymised where appropriate), the operational challenge behind it and the practical lessons we learnt along the way.

Next week we’ll be publishing the first downloadable case study.

It follows a Paradigm member firm that wanted to strengthen the structure behind its annual reviews and ongoing client servicing. Rather than creating a completely new process, we worked together to build a servicing model around the way the business already operated.

I hope it’ll be useful for firms reviewing their own servicing models, whether they’re looking to make small improvements or thinking more broadly about how work flows through the business.

In the meantime, I’d love to hear your thoughts.

If you were designing your annual review process from scratch today, what would you do differently?

Further Reading

If this has got you thinking about how your own annual review process is structured, you can find out more about how we support firms with suitability consulting, annual reviews and ongoing client servicing here:

🔗 Suitability Consulting Support

Next week, we’ll also be publishing the first Behind Better Advice case study, Building a Bespoke Client Servicing Model.

It takes a closer look at how we worked with a Paradigm member firm to design a servicing model around the way they already operated, covering everything from annual reviews and implementation through to workflow design and ongoing client servicing.

I hope you’ll find it useful.

How to Evidence Capacity for Loss in a Suitability Report

Evidencing capacity for loss in a suitability report is not just about saying whether a client is cautious, balanced or adventurous.

It is about explaining what would actually happen if the value of their investment fell.

There is a line we see on advice files more often than you might think:

“The client has a low capacity for loss because they do not like the thought of losing money.”

At first glance, it sounds reasonable.

Most clients do not like the thought of losing money. Some feel genuinely uncomfortable when they see a fall in value on a statement. Some will say they would rather avoid volatility altogether.

But that does not automatically mean they have a low capacity for loss.

It may mean they have a low attitude to risk.

And that is not the same thing.

This is one of those areas that can look fine at first read, but when you look more closely, the file has merged two different points together.

The FCA’s suitability guidance refers to the risk a customer is both willing and able to take. It also describes the assessment as the customer’s ability to absorb falls in the value of their investment, particularly where a loss would have a materially detrimental effect on their standard of living.

That wording matters.

Because this assessment is not about whether the client likes risk.

It is about what would actually happen if the risk became real.

Financial ability vs attitude to risk

In plain English:

Attitude to risk is how the client feels about taking investment risk.

Capacity for loss is whether the client could financially absorb a fall in value.

They are connected, but they are not interchangeable.

A client can have a low attitude to risk but a high capacity for loss.

For example, we might see a client with significant wealth, no debt, guaranteed pension income, and more than enough secure income to meet their day-to-day needs.

They may still be cautious by nature.

They may still hate market volatility.

They may still say they would feel very uncomfortable seeing their portfolio fall.

But if that portfolio fell significantly, would their lifestyle actually be affected?

Would they need to reduce essential spending?

Would they have to change their retirement plans?

Would they be forced to sell investments at the wrong time?

If the answer is no, then their ability to absorb loss may not be low.

Their attitude to risk may be low. Their emotional tolerance for volatility may be low. But financially, they may have more resilience than the file suggests.

That distinction is important when evidencing capacity for loss in suitability reports.

Why this matters in the advice file

From a paraplanning and suitability point of view, the issue is not whether the client ends up in a cautious portfolio.

There may be a perfectly valid reason for the adviser to recommend a cautious approach.

If the client does not want to take more risk, that matters. The recommendation should reflect what is suitable for them, not what they could theoretically afford to do.

But the reasoning needs to be accurate.

If the client has high capacity for loss but low attitude to risk, the file should say that.

It should not say the client cannot afford to take risk if the real reason is that they do not want to.

That small difference can change the whole tone of the suitability report.

Weak wording vs stronger wording

A weak explanation might look like this:

“The client has a low capacity for loss because they are uncomfortable with investment losses.”

The issue here is that it uses the client’s feelings about loss to evidence their financial ability to absorb loss.

A stronger version might be:

“The client has secure income and sufficient assets to absorb a fall in the value of this investment without materially affecting their standard of living. However, their attitude to risk is low, and they have stated they would be uncomfortable with significant volatility. The recommendation has therefore been shaped by their preference for a lower-risk approach, rather than a financial inability to absorb loss.”

That is clearer.

It separates what the client can afford from what the client is willing to accept.

And that is often what is missing.

When willingness to take risk is not enough

The reverse situation can be just as important.

A client may say they are comfortable taking risk. They may have investment experience. They may understand markets. They may even say they are happy to take a long-term view.

But if they are relying on that money for essential retirement income, or if a significant fall would put their plans under pressure, then capacity for loss may be the limiting factor.

In that case, the client’s willingness to take risk does not override their financial ability to withstand it.

The FCA’s more recent retirement income advice findings highlighted this point in a decumulation context. It found that some firms were not revisiting attitude to risk or adequately assessing the client’s ability to absorb loss as clients moved into decumulation. It also said firms should assess capacity for loss and attitude to risk consistently to help identify suitable solutions.

That is where the suitability file needs care, because attitude to risk and financial resilience are pointing in different directions.

Not just:

“What score did the client get?”

But:

“Does the recommendation make sense when their objectives, income needs, assets, expenditure, time horizon and reliance on the money are all considered together?”

Using cashflow modelling to support the assessment

Cashflow modelling can be useful when assessing and evidencing the client’s ability to absorb loss.

It can show whether a fall in value would affect income, spending, sustainability, or the client’s wider financial plan.

The FCA has highlighted good practice examples where firms simulated market falls to understand the impact on clients and the risk of running out of money later in retirement. It has also pointed to the importance of tailoring cashflow modelling to the client’s circumstances and objectives.

But the model is only part of the story.

The suitability report still needs to explain what the result means.

A cashflow that still works after a market fall may support a higher capacity for loss. But if the client would be deeply uncomfortable taking that level of risk, the recommendation still needs to reflect that.

Equally, if the client is comfortable with risk but the cashflow shows their income would be under pressure after a fall, that needs to be addressed.

The point is not to let the tool make the decision.

The point is to use the tool to support better reasoning.

Questions worth asking

When we are preparing or reviewing files, these are the types of questions that help sense-check whether the assessment has been properly evidenced:

  • If this investment fell in value, what would actually change for the client?
  • Would essential spending still be covered?
  • Is the client relying on this money now, soon, or much later?
  • Do they have other secure income or assets available?
  • Would a fall create a practical problem, or mainly an emotional one?
  • Has the client’s position changed since the last review?
  • Are we describing their ability to absorb loss, or their feelings about loss?

That last question is often the most revealing.

Because many weak explanations are not really about the client’s financial ability to withstand loss at all.

They are attitude to risk comments wearing a different label.

FAQ: capacity for loss in suitability reports

What is capacity for loss?

Capacity for loss is the client’s financial ability to absorb a fall in investment value without it materially affecting their standard of living, income needs, or financial plans.

Is capacity for loss the same as attitude to risk?

No. Attitude to risk is about how the client feels about investment risk. Capacity for loss is about what would happen financially if the investment fell in value.

Can a cautious client have a high capacity for loss?

Yes. A client may dislike risk but still have enough secure income, assets, and financial resilience to absorb investment losses.

Can a confident client have a low capacity for loss?

Yes. A client may be willing to take risk, but if they rely on the money for essential income or near-term objectives, their capacity for loss may be limited.

How should capacity for loss be evidenced in a suitability report?

Capacity for loss should be linked to the client’s actual circumstances, including income, expenditure, assets, liabilities, time horizon, objectives, reliance on the money, and what a fall in value would mean in practice.

A brief explanation may be enough in the suitability report, as long as a more in-depth assessment is evidenced on file.

The practical point

For me, the biggest risk is not that firms forget to mention capacity for loss.

It is that they mention it, but do not quite evidence the right thing.

A client’s attitude to risk tells us how they feel about taking risk.

Their capacity for loss tells us what would happen if the risk became real.

Both matter. But they answer different questions.

And when the two point in different directions, that is where the file needs the most care.

A cautious client may still have high capacity for loss.

A confident client may still have low capacity for loss.

It is worth checking the wording before it becomes a suitability issue.

If this feels familiar, or if you are seeing the same thing come up in files and reviews, it may be worth taking a closer look at how this is being evidenced across your advice process.

At We Complement, we support advice firms with suitability report writing, file reviews and suitability consulting, helping make sure the reasoning behind recommendations is clear, consistent and properly evidenced.

For firms that need wider support with advice files, research and reports, our outsourced paraplanning support can also help bring more consistency to the process.

It’s not surprising that there’s a lot of confusion about suitability reports. Once you know where to look in the FCA Handbook, the FCA’s requirements for suitability reports are, in reality, relatively concise. Yet over time, reports have grown far longer and more complex – less as a result of direct regulatory demand, and more through layers of industry interpretation and a collective desire to ‘play it safe’. Throw in the influence of Financial Ombudsman Service decisions and their implications for suitability reports, and things start to feel quite complicated.

This can lead to 60-page suitability reports, including everything from the client’s personal circumstances, to critical yield information, to output from your pension switch comparison software of choice.

On the surface, this approach might feel like it’s reducing the risk of being called out by the FCA or a file checker – but in reality, it can leave the client swamped by information and unsure of what they’re actually agreeing to. It also means that the paraplanner’s focus is split across so many areas that the really crucial bits – the parts the FCA say must be included in a suitability report – don’t receive the attention they deserve, and can be treated as an afterthought rather than one of the main building blocks of a good suitability report.

This blog gets back to basics, with a focus on what definitely needs to be included in a suitability report. These are the areas that can make or break a good (and FCA compliant) suitability report.

 

Suitability Report Essentials – According to the FCA

In COBS 9.4, the FCA states that a suitability report must:

  • Confirm the client’s demands and needs (i.e. their objectives)
  • Explain why the recommendation is suitable for the client
  • Explain any possible disadvantages of the recommendation

This has been extended slightly for MiFID business in COBS 9A.3.3, but mainly covers the points above. It also adds that the suitability report must:

  • Include information on whether the recommendation is likely to require the client to seek a regular review

COBS9A.3.4 then goes on to remind us to ensure that the report is ‘clear, fair and not misleading’.

For pension recommendations, there are two other points to consider: stakeholder pensions and workplace pensions.

This can be quite hard to believe when you’re used to working with very long suitability reports, but that is a summary of what the FCA rules say must be in a suitability report. I believe that much of the extra material that has become standard in many suitability reports has come from the ‘assessing suitability’ section of COBS, which covers the research needed on file – but not necessarily in the report.

 

Assessing Suitability

This is covered by COBS 9.2 and COBS9A.2, and for most firms with a robust fact finding and information gathering process, this section should be covered by your files – so there is no need to put this information in the report. A part that’s worth looking at more closely in the context of suitability reports is the guidance on replacement business (covered by COBS 9A.2.18 & COBS 9A.2.18A).

This section covers the FCA’s guidance on the comparisons that need to be done when recommending a client switches to a new provider. This is for the file and does not necessarily need to go into the suitability report unless it helps the client understand something, helps explain why the recommendation meets their objectives, or is linked to a disadvantage.

The FCA leaves it to you to decide which comparisons you actually do, and they don’t say it needs to go into the report. Their guidance states that “a firm must collect the necessary information on the client’s existing investments and the recommended new investments and undertake an analysis of the costs and benefits of the switch, such that they are reasonably able to demonstrate that the benefits of switching are greater than the costs.” Notably, this doesn’t just mean a numerical comparison of charges – it includes other non-numerical costs or benefits that might be relevant to the client, such as the flexibility on offer, the investments available, or other ways the plan might help the client achieve their objectives.

 

Consumer Duty

The existing ‘clear, fair and not misleading’ guidance was taken to another level by Consumer Duty, with its ‘Consumer Understanding’ outcome, and is detailed in ‘PRIN 2A.5 Consumer Duty: retail customer outcome on consumer understanding’. This part of the Handbook states that you must “provide relevant information with an appropriate level of detail, to avoid providing too much information such that it may prevent retail customers from making effective decisions.”

Take a critical look at your suitability report templates and whether they’re helping clients make informed decisions. If you’ve got feedback from clients that they don’t read them, this is a red flag that they could be too long or difficult to understand.

This is also echoed by the way the FOS assess complaints. Lack of client understanding or things not being clear are common themes.

 

Conclusion

Ultimately, a good suitability report is about clearly explaining to the client what you are recommending, why it meets their objectives, and what the potential downsides are.

There will always be a place for detailed analysis, comparisons and supporting evidence – but much of this belongs on file, not in front of the client. By focusing on what the FCA actually requires, and using judgement about what genuinely helps the client understand the recommendation, firms can produce reports that are both compliant and meaningful.

In many cases, less really can be more.

Research & Due Diligence for Financial Advisers

We provide investment research and due diligence support for financial advisers, helping firms build clear, evidence-based frameworks that strengthen their advice process and support good client outcomes.

Our work sits at the core of your advice proposition, ensuring your Central Investment Proposition (CIP), Central Retirement Proposition (CRP), platform selection and portfolio approach are clearly defined, consistently applied and fully aligned to regulatory expectations.

Investment Research and Due Diligence Approach

We support firms in creating and maintaining a robust, well-documented approach to investment research and due diligence. This includes defining how products, platforms and portfolios are selected, assessed and reviewed, ensuring your advice process is both repeatable and defensible.

Our approach provides clarity and consistency across your firm, giving advisers confidence that recommendations are supported by a structured and well-governed framework.

What We Support

  • Central Investment Proposition (CIP) creation and review
  • Central Retirement Proposition (CRP) development
  • Platform due diligence and comparison
  • Portfolio and DFM research
  • Target market and client segmentation
  • Value for money assessments
  • Ongoing monitoring and governance frameworks

Aligned to Consumer Duty and PROD

Our research and due diligence work is designed to support financial advisers in evidencing good client outcomes in line with Consumer Duty and PROD requirements.

We help you demonstrate that your propositions are designed with a clear target market, deliver fair value and are supported by appropriate governance and oversight across your advice process.

Supporting Your Investment & Advice Framework

We work closely with firms to ensure their investment philosophy and advice framework are clearly defined and consistently applied. This includes evidencing your approach to platform selection, investment strategy, ESG considerations and the use of in-house or outsourced investment solutions.

Our goal is to ensure your documentation reflects how your firm actually operates, creating a practical framework that supports advisers in delivering consistent, high-quality advice.

Independent Research & Evidence

All recommendations and frameworks are supported by structured, independent investment research and due diligence. We use recognised research tools and methodologies to ensure your propositions are robust, evidence-based and aligned to current market conditions.

This provides a clear audit trail and strengthens your ability to demonstrate the rationale behind your advice process.

Value for Money & Ongoing Oversight

Value for money is a key component of our research and due diligence process. We support firms in assessing whether platforms, portfolios and investment solutions remain appropriate for their target market and continue to deliver fair value over time.

We also help establish ongoing review and monitoring processes, ensuring your proposition evolves in line with market changes, regulatory expectations and client needs.

Why Financial Advisers Choose Us

Financial advisers choose our research and due diligence support because we combine technical expertise with a practical understanding of how advice businesses operate. We create documentation and frameworks that are clear, usable and tailored to your firm.

Rather than generic templates, our work reflects your processes, philosophy and client base, helping you maintain consistency while retaining flexibility in how you deliver advice.

Connected Advice Support

Our research and due diligence service forms part of our wider support for financial advisers, working alongside paraplanning, suitability report writing and operational support to strengthen your overall advice process.

If you are looking to strengthen your investment research and due diligence approach, we provide the structure, clarity and expertise to support long-term, consistent advice delivery.

investment research and due diligence for financial advisers

Outsourcing has quietly become normal in financial planning.

Paraplanning, administration, compliance support, portfolio management. Lots of firms now rely on specialist partners across different parts of the advice process.

And to be clear, that can work brilliantly.

Running an advice business today means juggling client work, regulation and a lot of operational pressure. Having people who specialise in certain parts of the process can make firms more efficient and often improve the quality of the work.

But it does raise a question firms are starting to think about more carefully.

If parts of the advice process sit outside the firm, how confident are we about the governance around those stages of the work?

 

Suitability is rarely one step

Suitability isn’t one task.

It’s the end result of a chain of work that happens behind the scenes.

Factfinding. Research. Analysis. Suitability report drafting. Compliance review.

Each step feeds into the final recommendation that goes to the client.

Increasingly, parts of that chain might involve external partners. A paraplanner working remotely. A compliance team reviewing files. Portfolio management sitting elsewhere.

None of that is necessarily a problem. In many cases it improves efficiency and brings in expertise.

But it does mean the advice process is often more spread out than it used to be.

 

Responsibility still sits with the firm

The FCA has always been very clear on outsourcing.

Firms can outsource activities. They cannot outsource responsibility.

If a third party is involved in the advice process, the firm is still accountable for the oversight of that relationship.

And when you think about the type of information involved in suitability work, that matters.

Advice files contain some of the most sensitive information in a client’s financial life. Fact finds reveal personal circumstances. Platform data shows investment holdings. Suitability reports document complex financial decisions.

If those files move through different systems or organisations along the way, firms need confidence that the same standards apply throughout.

 

The operational side of suitability

Historically, most conversations about suitability focus on the recommendation itself.

Was the advice appropriate? Was the research robust? Does the report explain the reasoning clearly?

All important questions.

But suitability is also supported by the operational process behind the scenes.

How information is handled. How files move between people. Who can access them. What controls sit around that process.

Good governance behind the scenes helps make sure the final recommendation rests on a process that is consistent and reliable.

 

Practical checks firms can make

For firms that rely on outsourced support, the real question isn’t whether outsourcing is right or wrong. In many cases it’s simply how modern advice firms operate.

The more useful question is whether the right checks sit behind those relationships.

A few areas are worth paying attention to.

Information security

Advice files contain highly sensitive personal and financial data. Firms should understand how providers store, transfer and protect that information, and whether recognised frameworks such as ISO 27001 are in place.

Operational resilience

If systems fail or a provider experiences disruption, how quickly can normal service resume? Providers should have clear processes for continuity and recovery.

Governance and oversight

External partners should operate with clear processes and documented controls. Firms should be able to demonstrate that they have assessed those arrangements properly.

None of this is about adding bureaucracy for the sake of it. It’s about making sure the advice process works safely and consistently.

 

Suitability depends on the whole process

Encouragingly, governance standards across the profession are improving.

More firms are taking a structured approach to assessing the organisations involved in their advice process. Compliance teams and boards are asking better questions about operational resilience, data protection and governance frameworks.

That reflects a broader shift in the profession.

Suitability isn’t just about the recommendation at the end of the process.

It depends on the strength of everything that sits behind it.

And as the advice supply chain expands, those foundations become more important than ever.

Because while parts of the advice process may be outsourced, responsibility never is.

 

 

Cyber security has become one of those topics that firms know matters, but are often pulled into thinking about reactively rather than proactively.

It has not crept into the advice world quietly. It has arrived through governance, outsourcing, and accountability. And whether advisers like it or not, it now sits firmly in the regulatory spotlight.

Recent industry coverage suggests many firms are still underestimating how exposed they are. Money Marketing recently warned that regulators are increasingly concerned about a lack of focus on cybersecurity across advice firms, particularly where third parties are involved.

Advice firms’ lack of focus on cybersecurity is ‘worrying’

That concern is not abstract. It is already shaping the questions firms are being asked.

 

Why this feels different to before

For a long time, cyber security sat somewhere between IT support and platform providers. Many firms trusted that the right things were happening in the background, without needing to look too closely.

What has changed is not the threat itself. It is the expectation.

Under SYSC and Consumer Duty, firms remain responsible for client data and outcomes, even when work is outsourced. That responsibility cannot be passed down the chain.

FT Adviser has highlighted this shift repeatedly. Recent coverage shows firms being challenged less on whether they have policies, and more on whether they can evidence real, working controls.

Adviser technology launch first step to ‘rethink investment process’

Another piece points to cyber resilience becoming part of day-to-day governance, rather than something reviewed once a year. https://www.ftadviser.com/content/8fef799a-8fee-4fc0-9ac8-42cefeed9313

That is why this feels heavier than before. It is no longer a distant or technical issue.

 

Outsourcing does not reduce scrutiny

Most advice firms rely on third parties. Platforms, CRMs, cloud storage, research tools, paraplanning, and suitability support.

Each relationship introduces risk, even when it works well.

Regulatory guidance on outsourcing and operational resilience is clear that firms must understand how those risks are managed. The Bank of England’s CBEST framework reinforces this focus on real-world resilience rather than paper plans.

CBEST Threat Intelligence-Led Assessments

In practice, what often causes difficulty is not a lack of care, but a lack of evidence. Many firms trust their suppliers. Far fewer can clearly show how that trust is assessed, reviewed, and recorded.

 

What firms are really being judged on

From the conversations happening across the profession, regulators and insurers are not looking for perfection. They are looking for confidence and consistency.

They want firms to be able to explain, calmly and clearly:

  • where client data sits
  • how cyber risks are identified and owned
  • how third-party providers are assessed and monitored
  • what would happen if something went wrong

This is why independent assurance frameworks are getting more attention. They provide a shared reference point for firms, regulators, and insurers alike.

EIOPA’s work on the Digital Operational Resilience Act shows that this thinking extends well beyond UK advice firms.

Weekend Essay: Beware, the cyber hackers are coming

And commentary like this Money Marketing weekend essay is a useful reminder that cyber risk is not theoretical, or going away. https://www.moneymarketing.co.uk/opinion/weekend-essay-beware-the-cyber-hackers-are-coming/

 

A few questions worth asking internally

For many firms, the challenge is not willingness. It is knowing what good looks like in practice.

A few questions that often help bring clarity:

  • Do we know exactly where our client data lives?
  • Could we confidently explain our cyber controls to a regulator or insurer?
  • Do we review supplier security regularly, or only at onboarding?
  • If an incident happened tomorrow, would roles and responses be clear?

These are governance questions, not technical ones.

 

Where standards like ISO 27001 fit

Frameworks such as ISO 27001 are appearing more often in regulatory and due diligence conversations because they force structure.

They require risks to be identified, controls to be documented, and reviews to happen on an ongoing basis. For many firms, that helps remove subjectivity from conversations about cyber and data security.

That does not mean every advice firm needs certification. It does mean firms need a credible way to demonstrate control, rather than rely on assumptions.

Often, it is less about the standard itself, and more about being able to answer questions with confidence when they arise.

 

A final thought

Cyber resilience might not feel connected to day-to-day advice, but when data integrity fails, trust fails. And trust underpins everything advisers do.

Firms that take time now to understand their exposure, tighten oversight, and document decisions will be far better placed as scrutiny continues to increase.

If nothing else, this is a good moment to pause and ask whether you would feel comfortable evidencing your position, not just explaining it.

If you are already having those conversations internally, you are not behind. You are very much in step with where the profession is heading.

 

The first few days of January always feel a little unusual.

Inboxes are open again, but not loud. Diaries are filling, but cautiously. Conversations are restarting, often mid-sentence from December rather than charging into something new.

In the conversations I’ve been part of over the last few days, what stands out is not urgency. It is orientation.

Advisers are not rushing to make big calls yet. Instead, they are taking stock. Zooming out. Sense-checking where clients really are, and whether the advice conversations they were having last year still fit the full picture now.

That pause matters.

 

The full picture before the decision

One theme I keep coming back to, especially at the start of a year, is the importance of understanding the whole client context, not just the immediate planning problem in front of you.

Paul Muir touched on this recently when discussing the need to build a complete wealth picture rather than focusing on isolated assets or products. His point was simple, but powerful. Advice works best when it is grounded in the client’s wider reality, not just the part that happens to be under review right now.

You can read his piece here:

Paul Muir: Getting the complete wealth picture

What I’m seeing echoes that sentiment. Advisers taking a little more time to revisit objectives, reframe conversations, and check whether recommendations still make sense when everything is viewed together.

It is not about slowing down for the sake of it. It is about avoiding momentum-led advice.

 

Regulation as background noise, not the driver

There is already plenty of commentary about what 2026 may bring from a regulatory perspective. Expectations continue to evolve, and firms are rightly keeping an eye on where scrutiny and focus may land next.

Money Marketing recently explored how far-reaching some of these potential changes could be:

‘Far-reaching changes’: Regulatory outlook for 2026

From the conversations I’m hearing right now, most advisers are not reacting. They are observing.

Rather than jumping to implementation mode, many are asking quieter questions. What does good look like in our advice process? Where does consistency really matter? How do we make sure suitability is clear, not just defensible?

That mindset shift is encouraging. Regulation should inform good advice, not rush it.

 

Complexity has not gone away

Markets have not suddenly simplified because the calendar changed. Fixed income is a good example. Opportunities exist, but so do trade-offs, timing considerations, and suitability nuances that cannot be reduced to a headline view.

Professional Paraplanner recently outlined ten points advisers are considering when thinking about fixed income going into 2026:

Fixed income outlook 2026: 10 points to consider

What stood out to me was not the specifics, but the reminder that even familiar areas demand careful judgement. This is exactly why taking time early in the year to align advice logic, client objectives, and risk understanding pays dividends later.

Complexity does not need urgency. It needs structure.

 

What this early pause tells us

Taken together, these early signals suggest something positive.

Advisers are starting the year by thinking about:

  • the full client picture, not just the immediate task
  • clarity of rationale, not speed of output
  • consistency across advice, not just individual cases

That approach builds confidence. For clients, for advisers, and for firms.

It also makes the rest of the year easier. When the foundations are clear, later decisions feel less pressured and more intentional.

 

A gentle start is not a weak one

There is often an unspoken pressure to come back from the break with energy, plans, and answers. In advice, that is rarely where the best outcomes come from.

A steady start, grounded in reflection and context, is often the strongest one.

If this slower, more considered tone reflects what you are seeing in your own conversations right now, you’re not alone. And if you are still orientating rather than acting, that is not a problem to solve.

It is good advice practice.

If this resonates with what you are noticing at the moment, we would genuinely love to hear your perspective. No pitch, just people who care about financial advice.

 

This year has not been short on change. Global uncertainty, shifting markets, regulatory pressure, and evolving client expectations all shaped the reality of financial advice in 2025. But beyond the headlines, what really stood out to us were the quieter shifts. The way firms worked, the questions advisers asked, and the growing focus on doing the right thing first time.

Rather than offering predictions for next year, we wanted to reflect on this one. Not from a distance, but from inside the advice journey. Here are some of the moments and themes that stood out to our team.

Industry commentary this year highlighted how geopolitical change, interest rate movement, inflation pressure and rapid advances in technology all fed into advice conversations in very real ways . What we saw echoed that, but with a strong human layer on top.

 

What stood out to us this year

Paul Kenworthy

One of the biggest shifts I noticed this year was how suitability stopped being treated as a box-ticking exercise. Advisers were more willing to pause and challenge their own thinking, especially where risk, objectives, or product alignment were not as clear as they first appeared.

There was less defensiveness and more curiosity. More conversations that started with “does this really make sense for the client?” rather than “will this pass QA?”. That feels like real progress.

It also felt like firms were becoming more aware that consistency matters, not just across files, but across advisers. That awareness alone changes behaviours, and it is something I hope continues into next year.

 

Hannah Keane

For me, 2025 was the year Consumer Duty truly landed in practice. Not perfectly, and not without challenge, but it moved from being something people talked about to something firms actively worked through.

Advice discussions became more outcome focused. There was a noticeable shift away from explaining products and towards explaining rationale in a way clients could genuinely understand.

What stood out most was the number of advisers who wanted their advice to stand up, not just to scrutiny, but to time. That mindset shift, from compliance driven to client driven, is subtle but powerful.

 

Nicola Porter

From an operations and data perspective, this year highlighted how much the advice journey matters as a whole. Not just the advice itself, but how information is gathered, stored, revisited, and used.

We saw firms paying more attention to the quality of their data, how handovers worked, and where friction existed for clients. That is not glamorous work, but it makes an enormous difference.

When data flows properly and processes are clear, advisers get time back and clients feel more supported. The firms that leaned into that this year felt calmer, more controlled, and more confident in their advice delivery.

 

Lucy Wylde

This year really highlighted how much advisers value clarity. I saw more willingness to slow down and sense-check advice before it went out, especially where client circumstances were complex or evolving. There was less reliance on assumptions and more emphasis on making sure the logic genuinely stacked up. What stood out most was how collaborative the process became. When advisers, consultants, and teams work openly together, the advice is stronger, clearer, and far more defensible for everyone involved.

 

Claire Robertson DipPFS Certs CII (MP/ER)

What stood out to me was how open advisers became about pressure. Capacity, time, regulatory expectation, and client need all pulling in different directions.

Instead of pushing through at all costs, more advisers were willing to say when something did not sit right, or when they needed another perspective. That honesty leads to better advice.

I also noticed a growing respect for structured thinking. Clear objectives, clearer rationale, and fewer assumptions. It made collaboration easier and outcomes stronger for everyone involved.

 

The bigger picture

Industry reviews of 2025 highlighted how economic uncertainty, political change, interest rate movement and technology trends shaped planning decisions throughout the year . We saw that play out daily, but always through a human lens.

Clients wanted reassurance, not predictions. Advisers wanted confidence, not complexity. Firms wanted advice that felt robust, fair, and defensible without losing its personal touch.

What gave us confidence was not that everything was solved, but that conversations improved. Questions became better. Processes became more intentional. And advice became more considered.

 

Looking ahead, quietly

As we head into the Christmas break, we are not rushing to label next year as transformational. Instead, we are hopeful.

Hopeful that the focus on advice quality continues. That clarity keeps winning over speed. And that firms keep choosing structure and integrity over shortcuts.

To everyone we have worked alongside this year, thank you for the trust, the openness, and the conversations. We hope the next few weeks bring proper rest and a chance to switch off.

If any of these reflections resonate with what you have seen this year, we would genuinely love to hear your perspective. No pitch, just people who care about financial advice.

Wishing you a calm end to the year and a steady start to the next.

 

 

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