As we approach the end of 2024, it’s crucial for financial advisers to reflect on the key events that have shaped the investment landscape this year and start considering what 2025 might hold for clients. Here’s a look at some of the most important developments.

How the Bull Market Held Strong in 2024

Despite the turbulence of 2024—including geopolitical tensions, trade disruptions, and unexpected political shifts like Donald Trump’s return to the White House—the equity markets showed remarkable resilience. As financial advisers, it’s clear that while many had expected increased volatility, investors instead focused on long-term growth opportunities, keeping the bull market strong. The lesson here? Market resilience is more robust than we often anticipate, and there are always opportunities to capitalise on.

What’s on the Horizon for 2025?

Looking ahead, there are several key trends financial advisers should keep in mind as they guide their clients through the next year:

Global Growth with Regional Differences: The global economy is expected to grow, although with some regional slowdowns—particularly in China. This growth will likely create significant disparities across sectors, regions, and investment styles. For your clients, this could mean opportunities for diversification and carefully considered investments in emerging areas.

Higher Interest Rates for Longer: With central banks maintaining elevated interest rates, especially in developed markets, it’s critical to adjust portfolios for a more challenging environment. Active management and thoughtful asset allocation will be essential to navigating these higher-rate periods successfully.

International Opportunities: As valuations in international markets become increasingly attractive, financial advisers should look beyond domestic markets to identify undervalued opportunities that may be poised for growth. There are risks, but with careful analysis, these could translate into strong returns for well-informed clients.

Looking Back to Look Ahead

2024 has demonstrated that markets are capable of staying resilient, even amid uncertain times. As we approach 2025, it’s clear that the year ahead holds both challenges and opportunities for financial advisers and their clients. Staying informed and adaptable will be key in navigating the evolving financial landscape.

At We Complement, we specialise in helping financial advisers stay ahead of market trends, offering tailored investment strategies, expert insights, and the support you need to make informed decisions for your clients. We are here to help you navigate the complexities of the investment world, so you can deliver exceptional value to your clients in 2025 and beyond.

Let’s work together to make 2025 a year of smart, strategic investment planning for your clients! Reach out to We Complement today to find out how we can support you.